Features
Built for the day a campaign matters.
Broadcasts
- Guided wizard: sender, audience, personalisation, preview, cost, confirm
- Send now, schedule in your time zone, pause, resume or cancel
- Recipient-level outcomes with failure reasons and CSV export
- Click tracking where WhatsApp makes it measurable — and labelled as such
Contacts and consent
- CSV and Excel import with column mapping and row-level errors
- Phone numbers normalised to international format, duplicates handled
- Tags, custom fields and segments that update themselves
- Opt-outs applied instantly everywhere, with a searchable suppression list
Shared inbox
- Three-pane desktop layout, one-thumb mobile layout
- Assignment, internal notes with @mentions, canned replies, media
- The 24-hour service window and your reply options, always visible
- Bots step aside the moment a person takes over
Automation
- Triggers: keyword, form, ad referral, API and schedule
- Conditions, delays, template sends, tags, assignment and stop rules
- Draft, test without sending, publish — with version history
- Loop limits and a full execution log for every run
Smart retries and follow-ups
- Temporary failures retried with backoff, never beyond a cap
- Uncertain sends parked for reconciliation instead of risking a duplicate
- Follow up by outcome, with quiet hours and frequency caps
- A follow-up stops on reply, opt-out or conversion
Billing you can audit
- Append-only wallet ledger in whole paise
- Budget reserved before launch; unused funds released automatically
- Per-message cost breakdown and a daily reconciliation report
- Razorpay payments, GST invoices, clear plan-change rules
Meta connectivity
- Connect your own WhatsApp Business Account with Embedded Signup
- Several numbers per workspace on plans that include them
- Template editor with approval status kept in sync
- Click-to-WhatsApp ad referral capture and attribution
For developers
- Scoped API keys and idempotent send endpoints
- Signed outgoing webhooks with delivery history and test events
- Shopify, WooCommerce, CRM and lead-form connectors with field mapping
- Every connector shows whether it is demo, connected or live-tested
See it with your own numbers.
Start your workspace